Words that
move
people.

Content strategist and copywriter for brands that take language seriously. From campaign concepting to conversion copy, I help companies find the voice that turns readers into believers.

Content StrategyCopywritingBrand VoiceCampaignsBrand Positioning
Selected work
TED
Membership Growth
TED
Used ads and landing pages as a testing ground to identify which positions, language, and offers actually drove membership — turning creative into a strategic research tool.
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Consumer Reports
Brand Positioning
Consumer Reports
Repositioned the membership value proposition for a legacy brand — making the case for why CR still matters, and to whom.
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Cook's Illustrated
Audience Development
Cook's Illustrated
Helped a beloved culinary institution find the language to reach a next generation of devoted readers without losing what made it iconic.
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Glasshouse Fragrances
Brand Positioning
Glasshouse Fragrances
Product positioning and campaign copy for a premium fragrance brand entering the North American market.
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HomeServe
Copywriting
HomeServe
Ad campaign copy bringing warmth and clarity to home repair coverage — and finding the positions that convert.
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DIG
Copywriting & Positioning
DIG
Campaign copy and brand architecture work for a fast-casual brand poised for major growth.
View case study
Also worked with America's Test Kitchen· Success Academy
Services
01
Copywriting
Ads, landing pages, email sequences, and product copy that converts without sounding like it's trying to.
02
Content strategy
Editorial planning, audience mapping, and content frameworks grounded in your brand's actual goals.
03
Brand voice
Tone guidelines, messaging architecture, and vocabulary that makes your brand unmistakably you.
04
Brand & product positioning
Clarity on what you offer, who it's for, and why it matters — the foundation everything else is built on.
Contact

Let's make
something
worth reading.

Or reach me directly at
miller.kenzie@gmail.com